Call Center and Help Desk Solutions Generate More Conversions for Hispanic Direct Marketing

To address the rapidly growing Hispanic direct marketing market, employing effective 24/7 call centers and help desks. With fluent bi-lingual, trained staff, with demographic statistics showing that around US residents are of Latino descent. And have over $850 billion in annual purchasing power, your business cannot ignore this group.

Not just having billions of dollars in disposable income, Hispanic customers exhibit high-level brand loyalty, some studies indicate their brand loyalty may be double other customers. Since call centers and help desks are initial contact points, it is imperative that call center staff are pleasant, well-trained, helpful, and knowledgeable.

Direct Response Marketing Campaigns for Hispanics

Infomercials are good examples of direct response marketing strategies. They also tend to be quite successful, if well-produced, and the product is in demand or the company has hit the “right” price point.

Sales from infomercials sometimes are very strong, as long as the sales professionals on the call center phones are convincing and friendly. Infomercials also deliver other benefits to sellers.

• The company receives almost immediate feedback on the impact of its marketing campaign.
• Enhances brand recognition and brand strength.
• Sponsor companies are able to include live person testimonials.
• Even when there are negatives associated with an infomercial, sellers can change it quickly.
• More products highlighted in direct response TV spots are sold at retail than sold on other TV commercial ads.

Hispanic Market Issues

Call center strategies should include taking more time on the phone to increase sales and coordinating C.O.D.s since many consumers in this market do not use credit cards. Outstanding call centers, like Allegro Response Teleservices, serving this market, know the demographics and tendencies of the Hispanic market well.

Some top call centers now specialize in the Hispanic market. Not only do call center personnel to speak fluent Spanish and English. But their prime focus is also on this market so they understand how to provide superior customer service.

Companies hoping to make inroads in the widely expanding US Hispanic market should consider using third-party call centers that specialize in this growing segment of the nation’s population. Their personnel responds to calls, emails, and offer help desk assistance with expertise, understanding, and empathy.

All of these expert services strengthen a company’s brand, while well-trained sales, customer service, and tech staff interact well with Hispanic customers. This strategy is cost-effective, much less expensive than re-training your entire call center staff. Which doesn’t even consider any potential language barriers. Infomercials become even more successful when knowledgeable sales staff, fluent in Spanish and English, answer Hispanic customer calls. Sellers usually are thrilled as their conversion rates typically improve rapidly to success levels they formerly only dreamed about.

A company’s return on investment (ROI) and gross revenue will improve with call center solutions focused on the burgeoning Hispanic market, since your company can now penetrate this market. It makes little sense not to take advantage of call centers that help both English. And Spanish-speaking customers make profitable “buy” decisions.