Direct Response Campaigns Need Proven Experience

Companies deeply entrenched in selling consumer products and services in retail are often times ill-equipped and rudely awakened when considering a direct response. The direct-to-consumer approach demands a completely different skill set and infrastructure to succeed. Yet, the rewards direct response marketing offers and the short time it takes to achieve critical mass awareness using direct response attracts many companies to ask their agencies for a Direct Response marketing plan. Unfortunately, the Agencies are not equipped for this request!

DRTV Project Management is a core service the Direct Response Academy offers. Whether you are considering Direct Response for a new project launch or are in the middle of a campaign. Our Project Management will give you immediate access to experience in the discipline that will impact your campaign direction and your results immediately.

Our Project Management is an “a la carte” program where you can choose that singular area of management that will be critical to the success of your existing campaign or our Total Project Management. A complete turn-key solution for companies that are just beginning. And need a Direct Response Marketing Plan, line item management and infrastructure development.

Our Direct Response Project Management has several unique components that set it apart from any other alternative in the Direct Response Industry. Our expertise in Direct Response is based on literally thousands of campaigns in just about every different product category. Whether your model is a fitness product with a weight loss component. A dietary supplement with continuity or a housewares product using DR to drive retail sales. The Academy has managed campaigns that will have valuable experience you can rely on to build your brand. Maximize your ROI and efficiently manage the Direct-to-Consumer process.

Too often, companies interested in Direct Response, hire a person. Who specializes in one of the out-sourced services required for any campaign, such as a fulfillment or media person. Suddenly these people go from representing services to representing clients and the sense of urgency marketers require is never there.

In the last 10 years, the complexity of Direct Response projects has exponentially increased because of the internet. And the Fortune 500 companies that regularly use Direct Response marketing. As a result, Direct Response Marketing is no longer a “one size fits all” discipline. And a 360 degree understanding of Direct Response is only a starting point for choosing and managing the right team.