consumer product support

Retention Marketing

Retention marketing is knowing your customer, and then using that knowledge to create meaningful content that turns your customer into a brand ambassador. 

Three pillars form the foundation of Allegro’s Life-time Value marketing with our clients

We start with Agents that compile purchasing drivers and pain points leading to why the customer initially made a purchase.  

Our second pillar is training our Customer Service Agents in saving sales, selling, and understanding the moment in each communication when that is possible.  

Our third pillar is our advanced business Intelligence Tools allowing us to go far beyond the KPI’s of callers. And share this data with the marketing teams of our clients.  This data is highly valuable in creating content used in Segmentation Marketing to sell more products to existing customers. 

Outsourced Customer Service Customer Retention

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